E5: The Money Is in The Message with Toni Brown

Next up is Toni Brown, today’s guest in the  Fempreneur Coach Connection.

And she's saying the money is in the message. Toni is a tough-love brand strategist and designer that focus on messaging and strategy as a basis of design. She builds personal brands that transform corporate black women from employees to entrepreneurs. 

Toni also has a brand and web design agency, Skye Media Group, where she works with nonprofits and other mission-based organizations. You'll love it as she brings the tough love to your brand message in this episode.

In this episode:

• [05:13] Toni’s definition of branding
• [13:10] Personal branding inside a business
• [16:04] Brand strategy is your business blueprint
• [24:18] The 5 key elements in your brand message
• [29:09] Creating audience-focused content

Resources from this episode

Want to be a guest on the Fempreneur Coach Connection? Apply at fempreneuronline.com/guest

Want to host your own virtual event? Or maybe turn one piece of content into 130+ assets you can use to promote your business? Learn how at fempreneuronline.com 

Noteworthy quotes from this episode

“What I've come to understand and appreciate is that branding is the perception that your audience has about you and your company. It's not the company that creates the brand, the company influences the brand.”

“When you don't have products to humanize, then you need to be human yourself.”

“Your message is one of the easiest ways for you to connect with the people who really will vibe with you.”

“The messaging becomes more about your audience than it is about you.”

“I always favor letting people do what they do best, and then hiring everybody else for the rest.”

Connect with Toni

Instagram: @brandcoachtoni & @skyemediagroup

Website: brandcoachtoni.com & skyemediagroup.com

Connect with Nicole

Instagram: @fempreneuronline

Facebook: @fempreneuronline

Website: fempreneuronline.com